Did you know that 79% of job seekers say they are likely to use social media in their job search? (The Open University, 2019). Before candidates decide to apply to your company, you can be certain they’ll research you online. It’s up to you to make sure they like what they see.
Your candidates will focus on sites that offer reviews on working for your company. Spend some time reviewing these sites and existing reviews to understand your strengths so you can better sell the job to your ideal candidates, and discover where your company culture has room for improvement.
Expect candidates to also visit your website and social media accounts. Keep all information up to date, accurate and easily accessible.
Embracing these platforms and investing in improving your online presence will strengthen your reputation and make your business more attractive to high-quality candidates in the future.
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