LinkedIn – Our Best Advice

LinkedIn has become a crucial tool for professionals in today’s digital age, offering a platform for networking, job searching, and personal branding. Making the most out of your LinkedIn presence requires planning and engagement.

Here are our best tips for using LinkedIn:

1. Optimize your LinkedIn profile.
   • Your LinkedIn profile should always be up-to-date and tailored to your desired job or career goal. To keep up, we recommend updating your profile on a quarterly basis.
   • Add key words throughout your profile so you can easily be found by recruiters and hiring managers.
   • Make your headline more than just a job title. It should read like an elevator pitch—a concise summary about who you are, what you do, and what you’ve accomplished. LinkedIn headlines have a maximum character limit of 220.
   • Just like your resume, highlight your skills and achievements throughout your LinkedIn profile. You can also include articles, presentations, or projects that you’ve completed.
   • Lastly, turn on your profile’s public visibility in your public profile setting so you can be found by recruiters and hiring managers.
2. Build your network and stay active
   • Connect with people in your industry, as well as past and current colleagues.
   • Join LinkedIn groups that are relevant to your work and engage in discussions with the members. This will help you build relationships and increase visibility with potential employers.
   • Consistently post updates, engage with other users’ content in a positive way, and share relevant industry news. This can increase your chances of being noticed.
3. Use LinkedIn during your job search
   • Use LinkedIn’s job search feature to find job postings that match your goals.
   • Set up job alerts to receive notifications when new jobs are posted.
   • Add an #OpentoWork frame to your profile picture so recruiters and hiring managers know your status.
   • Research companies and staff prior to your interview.
4. Connect with Recruiters
   • A recruiter can be an excellent resource for career coaching, advice, and open job opportunities. We recommend connecting with 2-3 recruiters in your area.
   • When you are connected with recruiters on LinkedIn, they will instantly be able to see your updates and any new skills or experiences that you have gained.